Monday 23 September 2019

Top 100 Music Videos of the Decade (2010 - 2019)


While it may be a medium often associated with the 1980's and 1990's, the promotional music video is, by no means, a thing of the past. It's true the impact of the format was lessened somewhat during the first decade of this millennium, when once culturally-dominant broadcasters like MTV essentially stopped showing videos in favour of reruns of old sitcoms and cartoons, and more cheaply-produced "reality" television programs. But then, in the late 2000's, something unexpected happened.

Precipitated by the rise in popularity of the likes of Beyoncé, Lady Gaga, and Justin Timberlake, artists who had all grown up idolizing the first generation of video superstars, the music video started to experience a resurgence. The proliferation of online video-sharing sites like Vimeo, DailyMotion, MySpace, Yahoo (remember them?), and of course, YouTube also played a key role. Suddenly, music videos began to make up some of the internet's most widely shared content, generating literally millions and millions of views. Sure, this wasn't the medium's halcyon days, when a curated stream of popular favourites were being simultaneously beamed into every living room around the country, kickstarting sonic trends and creating new fashion crazes at every turn...but maybe this was something better?

Viewers could now pick and choose when and where they wanted to watch their favourites and, as we're seeing now, this has lead to greater diversity in the music industry as a whole. With greater variety on offer, we've seen the diaspora of our musical landscape fracture, allowing artists who never would have found audiences through traditional video outlets to thrive before on-demand fanbases. And so, music video lives on. The technology has generally improved, and the budgets have generally shrunk, but the creative spark that captivated previous generations via "Thriller" and "Take On Me" still remains.

What follows is Wet Thud's survey of our favourite hundred videos of the past decade, from 2010 through 2019. Some are straightforward affairs that simply heighten the experience of the song. Some are astounding feats of visual headfuckery that will alter your brain forever. Whatever the case, we hope you enjoy taking a look through our list, and revisiting some of the best of what this decade had to offer. Find a YouTube playlist of the full countdown (except for the two vids curiously not presently on YouTube?) following number one below.



#100.
Adele
"Rolling In The Deep"
(XL, 2010)
Director: Sam Brown



#099.
Missy Elliott x Pharrell Williams
"WTF (Where They From)"
(Goldmind/Atlantic, 2015)
Directors: Dave Meyers x Missy Elliott



#098.
DJ Shadow x Little Dragon
"Scale It Back"
(Island, 2011)
Directors: Ewan Jones Morris x Casey Raymond



#097.
David Bowie
"Love Is Lost (Hello Steve Reich Mix by James Murphy for the DFA)"
(ISO, 2013)
Director: Barnaby Roper



#096.
Kamasi Washington
"Street Fighter Mas"
(Young Turks, 2018)
Director: AG Rojas



#095.
Future Islands
"Seasons (Waiting On You)"
(4AD, 2014)
Director: Jay Buim



#094.
Harry Styles
"Sign Of The Times"
(Erskine, 2017)
Director: Yoann Lemoine



#093.
ZHU x Tame Impala
"My Life"
(Mind Of A Genius, 2018)
Directors: American Millennial x Elliott Sellers



#092.
Fleet Foxes
"The Shrine/An Argument"
(Sub Pop, 2011)
Director: Sean Pecknold



#091.
Beach House
"Wishes"
(Sub Pop, 2013)
Director: Eric Wareheim



#090.
Weyes Blood
"Everyday"
(Sub Pop, 2019)
Director: Natalie Mering



#089.
Lana Del Rey
"Ride"
(Interscope, 2012)
Director: Anthony Mandler



#088.
Kanye West
"FADE"
(GOOD/Def Jam, 2016)
Director: Eli Linnetz



#087.
Frank Ocean
"Pyramids"
(Def Jam, 2012)
Director: Nabil Elderkin



#086.
Carly Rae Jepsen
"I Really Like You"
(604, 2015)
Director: Peter Glanz



#085.
Father John Misty
"God's Favorite Customer"
(Sub Pop, 2018)
Director: Emma Tillman



#084.
Ariana Grande
"thank u, next"
(Republic, 2018)
Director: Hannah Lux Davis



#083.
Ratatat
"Drugs"
(XL, 2010)
Director: Carl Burgess



#082.
Basement Jaxx
"Back 2 The Wild"
(37 Adventures, 2013)
Directors: Mat Maitland x Natalia Stuyk



#081.
FKA twigs
"Glass & Patron"
(Young Turks, 2015)
Director: FKA twigs




#080.
Vampire Weekend
"Giving Up the Gun"
(XL, 2010)
Directors: The Malloys



#079.
Gorillaz x Bobby Womack x Mos Def
"Stylo"
(Parlophone, 2010)
Director: Jamie Hewlett



#078.
Radiohead
"Burn The Witch"
(XL, 2016)
Director: Chris Hopewell



#077.
Tyler, the Creator
"Yonkers"
(XL, 2011)
Director: Wolf Haley



#076.
Autre Ne Veut
"World War, Pt. 2"
(Software, 2015)
Director: Allie Avital



#075.
Grizzly Bear
"Mourning Sound"
(RCA, 2017)
Director: Beatrice Pegard



#074.
The Carters
"APESHIT"
(Roc Nation/Parkwood, 2018)
Director: Ricky Saiz



#073.
Rostam
"Gravity Don't Pull Me"
(XL, 2016)
Directors: Rostam Batmanglij x Josh Goleman



#072.
Tame Impala
"Solitude Is Bliss"
(Modular, 2010)
Director: MegaForce



#071.
MGMT
"Your Life Is A Lie"
(Columbia, 2013)
Director: Tom Kuntz



#070.
Beyoncé
"Formation"
(Parkwood, 2016)
Director: Melina Matsoukas



#069.
No Age
"Fever Dreaming"
(Sub Pop, 2010)
Director: Patrick Daughters



#068.
Arcade Fire
"The Suburbs"
(Merge, 2010)
Director: Spike Jonze



#067.
Grimes
"Oblivion"
(4AD, 2012)
Directors: Grimes x Emily Kai Bock



#066.
Florence + the Machine
"What Kind Of Man"
(Island, 2015)
Director: Vincent Haycock



#065.
SOPHIE
"Faceshopping"
(Transgressive/Future Classic/MSMSMSM, 2018)
Directors: SOPHIE x Aaron Chan



#064.
Iggy Azalea x Charli XCX
"Fancy"
(Def Jam/Virgin EMI, 2014)
Director: X



#063.
Arcade Fire
"Afterlife"
(Sonovox, 2013)
Director: Emily Kai Bock



#062.
St. Vincent
"Cruel"
(4AD, 2011)
Director: Terry Timely



#061.
Charly Bliss
"Hard To Believe"
(Barsuk, 2019)
Director: Henry Kaplan




#060.
M83
"Midnight City"
(Naïve, 2011)
Director: Fleur & Manu



#059.
Kevin Morby
"I Have Been To The Mountain"
(Dead Oceans, 2016)
Director: Phillip R. Lopez



#058.
Klaxons
"Twin Flames"
(Polydor, 2010)
Director: Saam Farahmand



#057.
Justice
"Pleasure (live)"
(Because, 2017)
Director: Alexandre Courtès



#056.
Mick Jenkins x BADBADNOTGOOD
"Drowning"
(Cinematic, 2016)
Director: Nathan R. Smith



#055.
Basement Jaxx x ETML
"Never Say Never"
(Atlantic Jaxx/PIAS, 2014)
Director: Saman Kesh



#054.
Disclosure x London Grammar
"Help Me Lose My Mind"
(PMR, 2013)



#053.
Slowdive
"Sugar For The Pill"
(Dead Oceans, 2017)
Director: in/out



#052.
Lana Del Rey
"High By The Beach"
(Interscope, 2015)
Director: Jake Nava



#051.
Beyoncé
"Pretty Hurts"
(Parkwood, 2013)
Director: Melina Matsoukas



#050.
Jay-Z x Kanye West x Frank Ocean
"No Church In The Wild"
(Def Jam/Roc Nation/Roc-A-Fella, 2012)
Director: Romain Gavras



#049.
Jenny Lewis
"Red Bull & Hennessy"
(Warner, 2019)
Director: Eric Notarnicola



#048.
Beastie Boys
"Make Some Noise"
(Capitol, 2011)
Director: Adam Yauch



#047.
The Black Keys
"Howlin' For You"
(Nonesuch, 2011)
Director: Chris Marrs Piliero



#046.
The Chemical Brothers
"Go"
(Virgin EMI, 2015)
Director: Michel Gondry



#045.
Young Galaxy
"New Summer"
(Paper Bag, 2013)
Director: Ivan Grbovic



#044.
ANOHNI
"Drone Bomb Me"
(Rough Trade, 2016)
Director: Nabil Elderkin



#043.
Danny Brown
"Grown Up"
(Fool's Gold, 2012)
Director: Greg Brunkalla



#042.
FKA twigs
"Cellophane"
(Young Turks, 2019)
Director: Andrew Thomas Huang



#041.
Nicki Minaj
"Pills N Potions"
(Young Money/Cash Money/Republic, 2014)
Director: Diane Martel



#040.
Mitski
"Nobody"
(Dead Oceans, 2018)
Director: Christopher Good



#039.
Solange
"Don't Touch My Hair"
(Saint, 2016)
Directors: Alan Ferguson x Solange Knowles



#038.
Slava
"Girl Like Me"
(Software, 2013)
Director: Eugene Kotlyarenko



#037.
The Vaccines
"All In White"
(Columbia, 2011)
Directors: Canada



#036.
Rihanna x Calvin Harris
"We Found Love"
(Def Jam/SRP, 2011)
Director: Melina Matsoukas



#035.
Everything Is Recorded x Sampha
"Close But Not Quite"
(XL, 2017)
Director: Scott Wright



#034.
Kanye West
"Runaway"
(Roc-A-Fella/Def Jam, 2010)
Director: Kanye West



#033.
Francis and the Lights x Chance the Rapper
"May I Have This Dance (remix)"
(KTTF, 2017)
Director: Jake Schreier



#032.
Rihanna
"Bitch Better Have My Money"
(Westbury Road/Roc Nation, 2015)
Directors: Rihanna x MegaForce



#031.
Phoenix
"Trying To Be Cool"
(Loyauté, 2013)
Directors: Canada



#030.
Janelle Monáe
"Pynk"
(Wondaland/Bad Boy/Atlantic, 2018)
Director: Emma Westenberg



#029.
Hercules and Love Affair x John Grant
"I Try To Talk To You"
(Moshi Moshi, 2014)
Director: David Wilson



#028.
LCD Soundsystem
"oh baby"
(DFA, 2018)
Director: Rian Johnson



#027.
Sia
"Chandelier"
(Monkey Puzzle/Inertia, 2014)
Directors: Sia x Daniel Askill



#026.
Perfume Genius
"Hood"
(Matador, 2012)
Director: Winston H. Case



#025.
Father John Misty
"Mr. Tillman"
(Sub Pop, 2018)
Directors: Jeff Desom x Carlos Lopez Estrada



#024.
OK Go
"Upside Down & Inside Out"
(Paracadute, 2016)
Directors: Damian Kulash, Jr. x Trish Sie



#023.
Cat's Eyes
"Drag"
(Kobalt Label Services, 2016)
Director: James Lawes



#022.
Kendrick Lamar
"HUMBLE."
(Top Dawg/Aftermath/Interscope, 2017)
Directors: Dave Meyers and the Little Homies



#021.
The Shoes
"Time To Dance"
(Green United, 2012)
Director: Daniel Wolfe



#020.
Yeasayer
"Madder Red"
(Secretly Canadian, 2010)
Director: Andreas Nilsson



#019.
Battles x Gary Numan
"My Machines"
(Warp, 2011)
Directors: Daniels



#018.
Is Tropical
"The Greeks"
(Kitsuné, 2011)
Director: MegaForce



#017.
Hot Chip
"Hungry Child"
(Domino, 2019)
Director: Saman Kesh



#016.
First Aid Kit
"It's A Shame"
(Columbia, 2017)
Director: Mats Udd



#015.
LCD Soundsystem
"Drunk Girls"
(DFA, 2010)
Directors: Spike Jonze x James Murphy



#014.
David Bowie
"The Stars (Are Out Tonight)"
(ISO, 2013)
Director: Floria Sigismondi



#013.
Drake
"God's Plan"
(Young Money/Cash Money/Republic, 2018)
Director: Karena Evans



#012.
Duck Sauce
"Big Bad Wolf"
(Big Beat, 2011)
Director: Keith Schofield



#011.
OK Go
"White Knuckles"
(Paracadute, 2010)
Directors: Trish Sie x OK Go



#010.
Lady Gaga x Beyoncé
"Telephone"
(Interscope, 2010)
Director: Jonas Åkerlund



#009.
M.I.A.
"Bad Girls"
(N.E.E.T./Interscope, 2012)
Director: Romain Gavras



#008.
David Bowie
"★"
(ISO, 2013)
Director: Johan Renck



#007.
Kendrick Lamar
"Alright"
(Top Dawg/Aftermath/Interscope, 2015)
Director: Colin Tilley



#006.
Childish Gambino
"This Is America"
(mcDJ/RCA, 2018)
Director: Hiro Murai



#005.
DJ Snake x Lil' Jon
"Turn Down For What"
(Columbia, 2014)
Directors: Daniels



#004.
Spiritualized
"Hey Jane"
(Double Six, 2012)
Director: AG Rojas



#003.
M.I.A.
"Born Free"
(N.E.E.T./XL/Interscope, 2010)
Director: Romain Gavras



#002.
OK Go
"Needing/Getting"
(Paracadute, 2012)
Directors: Brian L. Perkins x Damian Kulash, Jr.



#001.
Tame Impala
"The Less I Know The Better"
(Modular, 2015)
Directors: Canada






The Top 100 (er,...98) Videos of the 2010's Playlist on YouTube:






***** text-only version of the list *****



###. Artist "Title" (Record Label, Year) Director

100. Adele "Rolling In The Deep" (XL, 2010) Sam Brown
099. Missy Elliott x Pharrell Williams "WTF (Where They From)" (Goldmind/Atlantic, 2015) Dave Meyers x Missy Elliott
098. DJ Shadow x Little Dragon "Scale It Back" (Island, 2011) Ewan Jones Morris x Casey Raymond
097. David Bowie "Love Is Lost (Hello Steve Reich Mix by James Murphy for the DFA)" (ISO, 2013) Barnaby Roper
096. Kamasi Washington "Street Fighter Mas" (Young Turks, 2018) AG Rojas
095. Future Islands "Seasons (Waiting On You)" (4AD, 2014) Jay Buim
094. Harry Styles "Sign Of The Times" (Erskine, 2017) Yoann Lemoine
093. ZHU x Tame Impala "My Life" (Mind Of A Genius, 2018) American Millennial x Elliott Sellers
092. Fleet Foxes "The Shrine/An Argument" (Sub Pop, 2011) Sean Pecknold
091. Beach House "Wishes" (Sub Pop, 2013) Eric Wareheim

090. Weyes Blood "Everyday" (Sub Pop, 2019) Natalie Mering
089. Lana Del Rey "Ride" (Interscope, 2012) Anthony Mandler
088. Kanye West "FADE" (GOOD/Def Jam, 2016) Eli Linnetz
087. Frank Ocean "Pyramids" (Def Jam, 2012) Nabil Elderkin
086. Carly Rae Jepsen "I Really Like You" (604, 2015) Peter Glanz
085. Father John Misty "God's Favorite Customer" (Sub Pop, 2018) Emma Tillman
084. Ariana Grande "thank u, next" (Republic, 2018) Hannah Lux Davis
083. Ratatat "Drugs" (XL, 2010) Carl Burgess
082. Basement Jaxx "Back 2 The Wild" (37 Adventures, 2013) Mat Maitland x Natalia Stuyk
081. FKA twigs "Glass & Patron" (Young Turks, 2015) FKA twigs

080. Vampire Weekend "Giving Up the Gun" (XL, 2010) The Malloys
079. Gorillaz x Bobby Womack x Mos Def "Stylo" (Parlophone, 2010) Jamie Hewlett
078. Radiohead "Burn The Witch" (XL, 2016) Chris Hopewell
077. Tyler, the Creator "Yonkers" (XL, 2011) Wolf Haley
076. Autre Ne Veut "World War, Pt. 2" (Software, 2015) Allie Avital
075. Grizzly Bear "Mourning Sound" (RCA, 2017) Beatrice Pegard
074. The Carters "APESHIT" (Roc Nation/Parkwood, 2018) Ricky Saiz
073. Rostam "Gravity Don't Pull Me" (XL, 2016) Rostam Batmanglij x Josh Goleman
072. Tame Impala "Solitude Is Bliss" (Modular, 2010) MegaForce
071. MGMT "Your Life Is A Lie" (Columbia, 2013) Tom Kuntz

070. Beyoncé "Formation" (Parkwood, 2016) Melina Matsoukas
069. No Age "Fever Dreaming" (Sub Pop, 2010) Patrick Daughters
068. Arcade Fire "The Suburbs" (Merge, 2010) Spike Jonze
067. Grimes "Oblivion" (4AD, 2012) Grimes x Emily Kai Bock
066. Florence + the Machine "What Kind Of Man" (Island, 2015) Vincent Haycock
065. SOPHIE "Faceshopping" (Transgressive/Future Classic/MSMSMSM, 2018) SOPHIE x Aaron Chan
064. Iggy Azalea x Charli XCX "Fancy" (Def Jam/Virgin EMI, 2014) X
063. Arcade Fire "Afterlife" (Sonovox, 2013) Emily Kai Bock
062. St. Vincent "Cruel" (4AD, 2011) Terry Timely
061. Charly Bliss "Hard To Believe" (Barsuk, 2019) Henry Kaplan

060. M83 "Midnight City" (Naïve, 2011) Fleur & Manu
059. Kevin Morby "I Have Been To The Mountain" (Dead Oceans, 2016) Phillip R. Lopez
058. Klaxons "Twin Flames" (Polydor, 2010) Saam Farahmand
057. Justice "Pleasure (live)" (Because, 2017) Alexandre Courtès
056. Mick Jenkins x BADBADNOTGOOD "Drowning" (Cinematic, 2016) Nathan R. Smith
055. Basement Jaxx x ETML "Never Say Never" (Atlantic Jaxx/PIAS, 2014) Saman Kesh
054. Disclosure x London Grammar "Help Me Lose My Mind" (PMR, 2013)
053. Slowdive "Sugar For The Pill" (Dead Oceans, 2017) in/out
052. Lana Del Rey "High By The Beach" (Interscope, 2015) Jake Nava
051. Beyoncé "Pretty Hurts" (Parkwood, 2013) Melina Matsoukas

050. Jay Z x Kanye West x Frank Ocean "No Church In The Wild" (Def Jam/Roc Nation/Roc-A-Fella, 2012) Romain Gavras
049. Jenny Lewis "Red Bull & Hennessy" (Warner, 2019) Eric Notarnicola
048. Beastie Boys "Make Some Noise" (Capitol, 2011) Adam Yauch
047. The Black Keys "Howlin' For You" (Nonesuch, 2011) Chris Marrs Piliero
046. The Chemical Brothers "Go" (Virgin EMI, 2015) Michel Gondry
045. Young Galaxy "New Summer" (Paper Bag, 2013) Ivan Grbovic
044. ANOHNI "Drone Bomb Me" (Rough Trade, 2016) Nabil Elderkin
043. Danny Brown "Grown Up" (Fool's Gold, 2012) Greg Brunkalla
042. FKA twigs "Cellophane" (Young Turks, 2019) Andrew Thomas Huang
041. Nicki Minaj "Pills N Potions" (Young Money/Cash Money/Republic, 2014) Diane Martel

040. Mitski "Nobody" (Dead Oceans, 2018) Christopher Good
039. Solange "Don't Touch My Hair" (Saint, 2016) Alan Ferguson x Solange Knowles
038. Slava "Girl Like Me" (Software, 2013) Eugene Kotlyarenko
037. The Vaccines "All In White" (Columbia, 2011) Canada
036. Rihanna x Calvin Harris "We Found Love" (Def Jam/SRP, 2011) Melina Matsoukas
035. Everything Is Recorded x Sampha "Close But Not Quite" (XL, 2017) Scott Wright
034. Kanye West "Runaway" (Roc-A-Fella/Def Jam, 2010) Kanye West
033. Francis and the Lights x Chance the Rapper "May I Have This Dance (remix)" (KTTF, 2017) Jake Schreier
032. Rihanna "Bitch Better Have My Money" (Westbury Road/Roc Nation, 2015) Rihanna x MegaForce
031. Phoenix "Trying To Be Cool" (Loyauté, 2013) Canada

030. Janelle Monáe "Pynk" (Wondaland/Bad Boy/Atlantic, 2018) Emma Westenberg
029. Hercules and Love Affair x John Grant "I Try To Talk To You" (Moshi Moshi, 2014) David Wilson
028. LCD Soundsystem "oh baby" (DFA, 2018) Rian Johnson
027. Sia "Chandelier" (Monkey Puzzle/Inertia, 2014) Sia x Daniel Askill
026. Perfume Genius "Hood" (Matador, 2012) Winston H. Case
025. Father John Misty "Mr. Tillman" (Sub Pop, 2018) Jeff Desom x Carlos Lopez Estrada
024. OK Go "Upside Down & Inside Out" (Paracadute, 2016) Damian Kulash, Jr. x Trish Sie
023. Cat's Eyes "Drag" (Kobalt Label Services, 2016) James Lawes
022. Kendrick Lamar "HUMBLE." (Top Dawg/Aftermath/Interscope, 2017) Dave Meyers and the Little Homies
021. The Shoes "Time To Dance" (Green United, 2012) Daniel Wolfe

020. Yeasayer "Madder Red" (Secretly Canadian, 2010) Andreas Nilsson
019. Battles x Gary Numan "My Machines" (Warp, 2011) Daniels
018. Is Tropical "The Greeks" (Kitsuné, 2011) MegaForce
017. Hot Chip "Hungry Child" (Domino, 2019) Saman Kesh
016. First Aid Kit "It's A Shame" (Columbia, 2017) Mats Udd
015. LCD Soundsystem "Drunk Girls" (DFA, 2010) Spike Jonze x James Murphy
014. David Bowie "The Stars (Are Out Tonight)" (ISO, 2013) Floria Sigismondi
013. Drake "God's Plan" (Young Money/Cash Money/Republic, 2018) Karena Evans
012. Duck Sauce "Big Bad Wolf" (Big Beat, 2011) Keith Schofield
011. OK Go "White Knuckles" (Paracadute, 2010) Trish Sie x OK Go

010. Lady Gaga x Beyoncé "Telephone" (Interscope, 2010) Jonas Åkerlund
009. M.I.A. "Bad Girls" (N.E.E.T./Interscope, 2012) Romain Gavras
008. David Bowie "Blackstar" (ISO, 2013) Johan Renck
007. Kendrick Lamar "Alright" (Top Dawg/Aftermath/Interscope, 2015) Colin Tilley
006. Childish Gambino "This Is America" (mcDJ/RCA, 2018) Hiro Murai
005. DJ Snake x Lil' Jon "Turn Down For What" (Columbia, 2014) Daniels
004. Spiritualized "Hey Jane" (Double Six, 2012) AG Rojas
003. M.I.A. "Born Free" (N.E.E.T./XL/Interscope, 2010) Romain Gavras
002. OK Go "Needing/Getting" (Paracadute, 2012) Brian L. Perkins x Damian Kulash, Jr.
001. Tame Impala "The Less I Know The Better" (Modular, 2015) Canada